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Causal identification of coattail effects is challenging because popularity shocks typically affect parties in both concurrent elections. The coattail effect, a phenomenon where an incumbent president's performance influences the electoral success of their vice president, is a critical yet. Prevalence of coattail voting.
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In contrast, in this treatment we attempt to identify the psychological mechanism underlying the coattail effect. Our interpretation is that the coattail effect results from voters' reliance on a specific cognitive efficiency mechanism, heuristic processing. Causal identification of coattail effects is challenging because popularity shocks typically affect parties in both concurrent elections. By coattail effects we understand that institutional and other features of one government level affect election outcomes at another government level.
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The coattail effect, a phenomenon where an incumbent presidents performance influences the electoral success of their vice president, is a critical yet underexplored dynamic in political science. Although the presidential coattail effect has been an object of frequent study, the question of whether popular congressional candidates boost vote shares in return for their parties presidential candidates remains unexplored.
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