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He uses marketing and controversy better than any other hiphop artist. Introduction when you hear the name eminem, pioneer probably isn’t the first thing that comes to your head. Nov 23, 2009 · yet they are always peppered against gems of absolute genius.
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Eminem is a complicated artist, and could easily provoke pages of arguments on his positives, negatives. Eminem is a marketing genius who pioneered new ways to promote his music and connect with fans. He used controversy over his lyrics to gain attention and increase album sales. Feb 15, 2011 · and of course using eminem as a marketing ploy is brilliant in that respect.
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Overall, it is a strong commercial; Different from the super bowl norm. Marshall mathers, aka eminem, is more than just a rapper he is a master of personal branding, using his iconic personas to keep fans captivated. Feb 9, 2017 · looking back (with my strategic head on), marshall mathers was a marketing genius. How the music is disseminated and sold (most) often outweighs its quality.