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Jun 1, 2023 · based on the current study's findings, the credibility attributes of celebrity endorsers and consumers' interests have substantial effects on consumers' attitude towards green. Envy and admiration) of celebrity. What i found was that, while rihanna’s celebrity name creates an advantage for the company’s relative perception, the brand’s luxury status is attributed also to its advertising, packaging,.
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Sep 1, 2023 · this study examines how a celebrity endorser’s key associations can complement and help improve a brand’s low corresponding associations. By conducting three studies, we. Investigate social media influence of celebrities on consumers’ brand choices. A conceptual model is developed to investigate the influences of physical attractiveness, celebrity credibility,.
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